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Hybrid Wholesaling Works Says "Sales Success of the Year"

by Mike Ma

For those of you who weren't at the 16th Annual Mutual Fund Awards last Thursday, Ivy Funds was named the "Sales Success" of the year. Hybrid wholesaling was one of the major reasons cited for the success. From Fund Action's coverage on Friday:

Much of the success of the fund was due to sales in the independent broker/dealer channel. Butch and Ross last year helped to supervise the creation of that channel, adding 10 wholesalers to its team to focus on the independent channel. Six of those wholesalers are hybrids that split their time between the internal sales desk and the road, helping Ivy Funds to save money--the average hybrid wholesaler makes $124,000 a year, while the average external wholesaler makes $372,000, according to a study by kasina.

The stuff works. Let me know if you'd like to know more about our research and work in this area. I'd love to talk with you more.