blog

Follow kasina on Twitter

by Aidan

There's been a lot of hype lately about Twitter, both in our office and in the media, so I started doing a little background research: What is it and where did it come from? Who uses it? What on earth are all those symbols (#, @ what?), acronyms (RT...?), and new words entering the Twitter vernacular (...twanacular)? Better yet, why does anyone care what I, personally, have to say (in 140 characters or less)?

There is a plethora of available articles and blog posts that explain Twitter's advantages for businesses, along with videos that discuss how, exactly, your firm can best optimize its Twitter account.

In short, there's one thing for certain: Twitter is leading the way to better, faster, more concise interactive communications. (Forget that "all@" e-mail to everyone on your team; instead, just invite them to #FridayLunch on Twitter.)

Don't just take my word for it: get first-hand experience by following @kasinaUS. You'll be among the first to know about podcast and blog publications, research and roundtable updates, as well as tips and interesting industry facts.