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The New Fidelity.com

by Michelle

On Wednesday, a few of us here at kasina got a sneak peak at the new Fidelity.com, which will roll-out in installments over the next 6 weeks. The completely redesigned site is the product of extensive research conducted by the firm, which suggested that investors are demanding more market news and analysis from asset managers.

Two years in the making, the new site still contains the information about Fidelity and the firm's products and services for retail investors, but it also seeks to function as a news portal, providing articles and video on breaking news in and out of the industry.

The site's homepage is divided into sections, including daily highlights, personal finance, investing tools and tips, a play & profit area, and more. With a long layout, requiring users to scroll down to view content, the new Fidelity.com directly resembles news sites such as CNN, Marketwatch, Yahoo finance and others. While some articles and analysis are produced in-house, the site also highlights syndicated content from 20 leading industry publications, to round out points of view offered.

In our increasingly news-centric culture, the ability to get breaking updates without leaving the Fidelity domain seems particularly timely. While this level of redesign may not be appropriate for most firms, we're excited to see these new, innovative features.