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More Bang for the Buck

by Anu

At the NICSA Conference last week, I was asked to moderate a fantastic session with 4 of my favorite e-Business leaders (no, really. To prove it, 3 of the 4 ended up eating ice cream with me at 2 am that night). Our topic was Getting More Bang for the Buck (PowerPoint) - how to maintain an e-Business edge in the face of low-budgets. Of the 50+ session attendees, we had a robust Q&A.

Here are four fantastic ideas:

• Use internal groups to assess usability (try things like card sorting)


• Build requirements for future projects to reduce time-to-market when budgets are better


• Re-visit vendors to learn about new products and features


• Be even more cost-effective with e-mail campaigns by being selective

I'd love to share more, so if you're interested, feel free to comment below.