blog
The Top Ten Shake-Down
by Anu
2008 marks the release kasina's 10th annual Top 10 Web Sites for Financial Intermediaries report. Just think for a second, what aspects of the web weren't in existence ten years ago:
- Google - incorporated 1998
- MySpace, Facebook - 2003, 2004
- The Blogosphere - coined 1999
- Wikipedia - 2001
At the same time, think about how long it feels like some of these integral web technologies have been around (ask a college student to try imagining the world sans Facebook). For ten years, web users have been rapidly evolving, and firms strain to keep pace. This year's study identifies and highlights those sites which set the pace for their peers, those sites which best managed to service advisors' needs while elevating expectations through continual innovation. Notably, this year saw:
- Fidelity re-design its already T10-caliber site, buffering its unparalleled granularity of data with smoothly integrated product, literature, and value-added functionalities
- DWS launch a completely overhauled, Flash-based site, establishing its site as, technologically, the industry's most advanced
A significant shake-up took place in the rankings as four of the top ten have completely re-designed in the past year and as sites continue to leverage new technologies to service advisors in more effective and efficient ways. At kasina, we're looking forward to discussing the insight gleaned from this year's report with all of our subscribers. Use our industry forum to continue the dialog.