blog

Ideas by People

by Will

(New Web site, part 1)

So, you might have noticed that we updated our Web site. If you haven't noticed, go click on some of the other pages. Go ahead and do it now-- I'll be here when you get back.

Isn't this a cool site? Interesting pictures, readable text that builds a sense of community and energy, engaged people everywhere you look. We took every single picture on the site, wrote every word, polished every pixel and agonized over the placement of, well, everything.

The page I like the best is About Us\Team, and that page represents an important concept that is central to kasina's brand: people come to kasina to buy ideas of value. They buy them in our reports, our Industry Analysis, our Roundtables, and our consulting engagements. Those ideas are the result of the whole of all of our experiences, not just the business part of our brains. And that ties into kasina's hiring process: hire interesting people to come up with interesting new ways to approach a problem. Everything each one of us does feeds the ideas we have, and so to understand where our ideas come from, we wanted to be sure you met us as we are. That's no surprise to anyone, but it is an important part of what kasina is. For example, I'll always talk about something in terms of taking apart a watch (which I love to do), music (which I collect and create) or my baby boy (who I dote on). So in my picture, you see me and my baby boy (my watch got cropped out and you can't hear the music that was playing in the background). That's me. That's who drives the marketing at kasina.

The same is true for everyone at picture on that page -- since the sum of all our experiences generates the ideas we have, you should know what those experiences are and who we, as people, really are. The Team page shows you how we each see ourselves -- the runner, the foodie, the beer fanatic (those are hops), the optimist... Twenty different people, twenty different interests, one company with interesting ideas.

"Ideas by people" isn't our tagline, but the concept that drove our new look sure tells you we're not your father's consultancy. So take a good long look at the team page and find out who's behind the ideas and solutions what experiences led them to have those ideas in the first place.