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The Lion and the Mouse...

by Will (part 3 of 3)

In the last few months, I've been at two different events at the United Nations, one was for members of the Public Relations Society of America and the most recent was the Investor Summit on Climate Risk. Each time, I walked away with the question of how a small company like kasina can make a difference globally. The interesting, and unexpected, thing is that it was the UN that posed the question to me.

The UN Fund for International Partnerships and CERES have made it clear that my thinking that a company like kasina can't make a global impact was wrong. After listening to their presentations, I realized my thinking hadn't been consistent -- after all, there isn't an asset management company out there I don't think kasina can help, and many companies in this industry are bigger than the UN. But still, it seemed to me that the UN was just too big, too much of a monolith to make a real contribution to.

It's rare that being wrong makes me so excited. The applicability of our expertise never seemed more apparent, even if it isn't applied in the usual way. The UN helps small business in impoverished areas get a head start. Can't businesses like those benefit from business plan experts? How about getting out the message of the good work a lot of UN agencies are doing, can't that messaging benefit from people used to improving marketing?

And what about the asset management industry and environmentalism? kasina cares deeply about environmental issues, as does the UN, and the Investor Summit made me realize that we're in a good spot to talk about green product development and guide clients through all its pitfalls. It also made me realize that what's being done now isn't as comprehensive or profitable as it could be. I know I'd like to help, and I'd like to see kasina help, and with a partner like the UN, I feel like the sky's the limit. Hopefully you'll be hearing about this more down the road.