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The Blame Game

by Anu

During kasina's e-Business Roundtable, e-Business executives discussed their working relationships with Compliance. For many teams, the process follows these steps:

• Marketing provides e-Business with content
• e-Business adapts content for the Web
• e-Business submits it to Compliance for review
• e-Business, working with IT, publishes content on the Web site

Many executives reported that Compliance provides inconsistent results and delivery times. This often leads to business partner perception that e-Business cannot execute quickly. Two firms are taking an innovative approach to reduce perceived frustration with e-Business.

Firm one has an SLA in place with Compliance. It mandates that Compliance must approve or reject copy within two business days. Coupled with a similar SLA for IT, e-Business is able to guarantee delivery schedules for online content.

Firm two requires that its business partners only submit content that has been pre-approved by Compliance. This approach ensures that the business will work closely with Compliance to understand legal and regulatory issues that might prohibit certain types of content from being published on the Web site.

In both cases, e-Business has found solutions to ensure that business partners do not view them as a bottleneck.