blog

Being More Naked on Our Blog

by Conrad

In our last book report, Carol talked about "Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers," a book about corporate bloging. One of the main points in the book is that blogs have to be personal and passionate, and this sparked an interesting debate on how we could make our own blog better.

To make a long story short, we decided to ditch our usual blog-writing process to encourage people say whatever they want. So you will hopefully see more creative ideas on here. If somebody passionately thinks that firms should base their investment decisions on fortune tellers, for example, he can now make a case for it here. We might disagree, but it will hopefully spark some good conversation.