blog

It is all about ME - Can we provide content that is relevant?

By Steven Miyao

I have been addicted to Netflix and Pandora . Why the addiction? Well, it is relevant to ME!

Recommendations engines have made significant strides. They have moved from the Amazon model, of what others bought, to more integral recommendations based on specific tagging of content attributes. Pandora for example uses hundreds of musical attributes used to categorize and match songs.

Could the Asset management industry adopt this technology for their financial advisors?

• An advisor would be able to get sales ideas based on sales ideas that worked for her in the past.


• An advisor would be able to get a value added program based on a program that has worked for him in the past.


• An advisor would be able to get a business building article based on an article that has worked for her in the past.

Companies such as Omniture, CleverSet and Choicestream have helped music and video sites become relevant to me. Maybe one day advisors will get relevant content to help them build their business.