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Data Visualization: Visualize This.

By Anu

A blog recently led me to the coolest data visualization tool I've ever seen. I haven't had this much fun with data since studying data structures many years ago.

If you click on the branding area, the visualization shows relative micro-site (for different Coca-Cola Web properties) performance over time horizons specified by the user. There is no help. There are no instructions. But everyone posting on the blog mentioned how quickly they understood the process.

Imagine new ways to communicate with your user. Don't forget that advisors are people too, and, just like everyone else, they like to have fun. If you can make fund performance exciting and fun, you'll have advisors clamoring to use your firm's Web site.