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Getting the Most Out of Rule 22c-2

by Lee

With the October 16th deadline for compliance with SEC Rule 22c-2 rapidly approaching, many asset management firms' operations groups are scrambling. The opportunity brought about by 22c-2 to gain insight into omnibus accounts, however, should be attracting the attention of Marketing, National Accounts, and Sales teams as well.

While an extension of the 10/16 deadline is likely, ultimately having access to shareholder identity and trading data upon request will have implications across a firms' business, potentially including the ability to better...

...tie sales to wholesaler activity leading to more effective compensation schemes

...understand pentration within a distribution partner (% of advisors doing business with the firm)

...identify the firm's "best" advisors

...produce personalized marketing materials

If your firm still views 22c-2 as purely an Ops or Compliance issue, now is the time to change the mindset.