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The Web Does Help With Sales

by Conrad

79% of advisors say that they are more likely to do business with an asset management firm that has a strong Web presence. We got this impressive stat from a recent advisor survey that we did for our upcoming "The Secret Life of Advisors on the Web" whitepaper.

e-Business teams often have difficulty demonstrating the value of the Web and showing ROI. This statistic will help firms in these discussions because it clearly shows one thing: If all things are equal (style, performance, etc) the Web site has a strong impact on purchase decisions. An advisor will (hopefully) never just work with a firm because they have a great Web site and ignore performance, but the Web, like wholesaling, is an important factor.