Today's distribution landscape is being reshaped by downward margin pressure, rising costs of compensation, and the movement of growth opportunities from major money-centers to secondary areas. As asset managers begin to critically examine the current wholesaling strategies, many find the lower expense levels and fluid service model of hybrid wholesaling to be an attractive alternative.
Already active hybrid wholesaling exists at more than 20 asset managers, and several of the industry's biggest players are investigating how to integrate hybrids into their sales models for 2009.
This report takes a close look at existing hybrid wholesaling implementations and projects the future role the model will play in the increasingly challenging distribution environment. In three parts it covers:
- How hybrid wholesaling functions currently, leveraging findings from interviews and surveys conducted with 10 hybrid wholesaling pioneers.
- The impact hybrid wholesaling is having across the industry today.
- The emergence, pros and cons of three prototypical hybrid strategies along with the characteristics of firms for whom each is appropriate.
- An examination of the next-generation hybrid model, which is the potential end state of hybrid strategy evolution.
For more information, please contact us at 212-349-7412, or e-mail research [at] kasina.com.
