The kasina Industry Analysis briefs provide leading asset management firms with fresh, topical insights to improve their e-Business practices. The monthly briefs include 3-5 short articles on topics ranging from e-mail strategies to out-of-industry interactive marketing techniques. In addition to the briefs, kasina leads monthly conference calls with clients to address related firm-specific issues.
Recent briefs include:
- CRM as the Engine to Deliver an Integrated Customer Experience
- Positioning Theme-Based Funds on Your Web Site
- Evaluating Customer Response Times
- Promoting Recognition- Help Others Spread the Good News
Get a Closer Look:
To learn more about this service, you can download an updated sample Brief -- a compilation of various articles from our 2010 publications -- or simply contact us. We're happy to answer any questions or address your comments.Additionally, you can check out or subscribe to our new kasinaCasts, free podcasts that discuss various articles within recent Industry Analysis publications.
Testimonial:
"kasina's Industry Analysis Service provides pragmatic advice and guidance that helps Putnam implement intelligent business and marketing strategies."
- Paul O'Connell, Senior Vice President, Putnam Investments
